This is part one of my series on the principle that has guided my own journey and now underlies every element of my burgeoning coaching, teaching, and mentoring practice: Spiritual Freedom. (Learn more at http://www.annamariaback.com)
Ever since I embarked on the journey of stepping out there and doing what truly brings me joy, I have been battling with the formulaic suggestions of the standard marketing principles for identifying my divine audience. The principles make sense. And yet, they don’t.
Whenever I’m asked the question, “So, Maria, who do you work with, who’s your target audience?”, I feel the fire in me starting to dwindle as I verbalise some of the attributes and circumstances that I’ve come up with – “Ooh, she is between 35-55, she lives in a city, she is either in a corporate middle-management position or runs her own business, she doesn’t have children of her own, she feels bored, unfulfilled, and wonders if this is all there is.” Now, don’t get me wrong, this way to describe an audience works well – and – what I notice, is a feeling of the world having shrunk. The external labels are not who we are. Talking about my divine client this way I no longer feel fired up – far from it. Any excitement I had is gone and the whole thing lands like a dead fish by my feet.
I consider myself a free spirit. I live an uncomplicated life; I am liked, respected, and successful in my work; I can come and go as I please… And, as I have learned more about who I am, I have become aware of how important Freedom is to me. Freedom to choose, freedom to be who I am, freedom to take responsibility for who I am, freedom to be curious, freedom to operate beyond the constricting boundaries of expectations – both mine and others’.
So, I’ve been pondering what fundamental aspect of freedom motivates my work. Meaning, what fires me up, what makes me want to take action, to change, to grow, to evolve? The answer that leaps to mind is simply, “Spiritual Freedom”. For myself, my friends, my clients.
Now, I could dive into a story of how this fundamental desire for freedom can be a “limitation” or “problem” in our structured world, but I won’t. I’d rather focus on describing what Freedom means to me, and more precisely Spiritual Freedom – what it isn’t, and how one can recognise it. Continue reading An Open Letter to those in search of Spiritual Freedom Part #1